BRANDING
MAD TASTY
ART DIRECTION / BRANDING / packaging / illustration
photo creds: Kristin danielle / love joy studiosMAD TASTY is a sparkling water beverage infused with Hemp Extract for multiple health and wellness benefits. MAD TASTY was founded by award winning singer / songwriter Ryan Tedder, looking to “alleviate anxiety and maximize performance.” Ryan’s initial vision for the MAD TASTY branding was to create something unique that would stand out on the shelf. He was inspired by the simplicity of the clothing brand “Off-White” along with the artistic vibe of Keith Herring. In order to create this overall brand, I utilized a bright color palette alongside the impactful contrast of black and white used in the continuous line art, which you can see is used throughout the MAD TASTY branding, acting as a secondary logo.
MADE IN NEW YORK PIZZA
BRANDING / LOGO DESIGN / illustration
Made in New York Pizza was founded by restaurateur Eytan Sugarman, along with Chef Lou Tomczak and partners Gary Vaynerchuk, Guy Oseary, Ryan Tedder, and DJ Clue. This authentic pizzeria has since expanded to 4 locations across New York city. The visual direction and intention of this logo and branding was an effort to merge vintage and modern New York style, successfully giving this brand a bold and timeless look. This logo stands out well and is utilized across multiple mediums.
filkins vineyards
branding / logo design / packaging
Filkins Vineyards is a vineyard and winery located near Lake Michigan crafting high quality wines. The branding for Filkins Vineyards is timeless and classic, which reflects the quality of the brand along with the family history and the goals for future growth. I created multiple logo variations in order for them to be able to utilize across different mediums. In addition, as a secondary logo, I created a crest representing the Filkins family. Their branding also includes a set of typography and a color palette which is utilized across their wine labels.
nickelodeon
logo / illustration
California Dreaming was a musical drama TV show airing on nickelodeon. This logo was created for the pilot episode, referencing the show concept of talented musical high-schoolers being selected to attend a music school in California. The logo is modern and also referencing neon lights. Along with the CA / music themed illustration utilized as support for the show promo.
logos - various
